Read any and all information telling you what the reviewer wants and expects to receive. After doing so, send the reviewer what he or she wants, along with your request for them to review your book, app, movie or whatever else it might be.
Understand that reviewers often get inundated with requests, which means it may take them days or even a couple of weeks to respond to your first email, if they ever find time to respond at all. The more time they spend on email, the less time they have to review books, apps and products. As an avid reviewer, I sometimes skip the back and forth email chats, opting to maximize my time in favor of providing as many reviews as possible.
Things Not To Do when Submitting Review Requests
Do not be rude to your reviewers. Remain professional and accept reviewer criticism graciously. Also, avoid giving them a time limit, ultimatum, or harassing them for not responding to you the way you'd like them to. Accept that they may not have time to chat with you, and their work isn't about helping you market yours. Their task is to offer an honest opinion of your work, so others can make educated decisions about whether or not to purchase it.
Don’t bash reviewers or get negative with them, especially if you don’t like the review they gave your work. They’re offering their opinion, not promising to praise you as an author and help you get more sales. Being rude and uncivil to someone for not liking your work is self-centered and egotistical. It speaks volumes about you, and in some instances, validates the negative review.
Don’t expect flattery and praise for your work in any review. Honest reviewers will likely put pros, cons and everything in between in their reviews, providing their best overview for anyone who might consider purchasing a book or product. They have a reputation to build and maintain too, and it is in their best interest to provide the most accurate information and opinion possible in their reviews, so those who listen to their advice, continue to trust the service they deliver.
Don’t write a sloppy cover letter when you request a review. If your cover letter is any indication of the work you are submitting, it better be well written. Also, avoid making your cover letter too short or too long. Edit and proofread your cover letter, taking into consideration that reviewers receive multiple requests on a consistent basis. Be considerate of their time, by presenting a professional cover letter that is respectful and contains valid information, to help them make an informed decision about whether or not they want to review your submission.
I hope this post helps you succeed with all your review submissions, and makes it easier for you present your work to the public for approval,
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