Friday, February 22, 2013

Targeting Audiences and Writing for the General Public

by M. J. Joachim

Writing is a delicate, balancing process. Expressing oneself in the written word effectively and accurately takes patience, time and prudence.  When you write a lot, sometimes you miss the mark. Once it is published, it’s out there.

I’ve been participating in the Celebrate the Small Things blog hop on Effectively Human for a few weeks now. Today, I’m celebrating family, no small thing at all. However, in my original post, I simply shared my celebration, without linking the idea of small, everyday (mundane) things to the overall theme.

My celebration is actually quite huge, thereby defying the title to which it is posted. Having been hopping to various blogs throughout this adventure, it doesn’t seem to be that big of a deal, because all participants have exercised their own sense of liberality with this title.

However, to the outside visitor – the one not participating in this blog hop, it may appear I’m celebrating my family as a small thing indeed. The piece does not stand alone, except to those within the specific group to which it is targeted.

While most people will automatically make the quantum leap, that family is no small thing, and that little things about family can and indeed should be celebrated in turn, some visitors will wonder why the piece is left so open-ended and feel the piece is quite unfinished.

For this purpose, it is imperative for writers to cinch up the sack, tie off the loose ends and provide an article that all can appreciate with ease. You may well know the thoughts you are expressing from your heart and your head. Your targeted audience is likely to be in tune with similar expressions and sentiments, as well. The outside world, however, the rest of cyberspace, visitors from who knows where or why – they need to have clarity, and for this purpose, you must exercise due diligence in your work, to eliminate any doubt as to what you might be saying.

Please take a look at my post (before and after). The last paragraph, written in italics, has been added in the edited version – post first publication. Read my post with and without the paragraph in italics. Clarification makes all the difference. Don’t you agree?

That’s all for now.
Thank you for visiting Writing Tips.
Until next time, I wish you every good thing.

M. J.

Photo credit:  U. S. Navy - Public Domain
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