You’re a freelance writer, but you’re not selling your writing. You’re in the business of selling your content. These are two completely different things when you think about it. Writing is a personal task, lending itself to soft communication with others. Content is something you produce on a business stage; it’s meant to boost sales – yours and the company you sell it to. Content must meet particular requirements or it won’t sell anything, not even itself.
If you truly think of yourself as a freelance writer, you need to recognize that you are in the business of writing. The work you produce needs to adhere to industry standards, following strict guidelines set forth by the people who may end up purchasing it. That means you might have to do some extra research, and find out information about who you’re giving your pitch to.
Bidding on writing projects takes practice. It would be nice if all you had to do was let publishers know you exist, and can put a string of words together like nobody’s business. Life just doesn’t work that way and neither should you. Be professional when you bid on writing jobs and stand out from the crowd. Show the editors why your work is above and beyond what they’re looking for. By doing so, you’ll increase your chances of getting more than one assignment from them.