What bothers you when you browse the web? When you are doing research for articles, take a moment to write down why you hit the back button on some of the pages as soon as you reach them. Ask yourself these questions:
1. Are they difficult to navigate?
2. Do they have too many words?
3. Is it easy to find the answers you are looking for?
Do the same thing with pages that keep your attention.
1. Why are you willing to land on a particular page?
2. Was it easy to find that page with your specific search?
3. Did that page make your work easier to do?
Your readers are a lot like you when they search the web. Keep this in mind when you are drafting your articles, blogs, and websites. You can make your content reader friendly by exploring how you browse the internet, and treating your audience like you want to be treated.