Friday, May 6, 2016

Book Promotion: Pro-Life Essays by M. J. Joachim

by M. J. Joachim

Today I’d like to talk about something near and dear to my heart, something that is rather divisive in our world, because everyone has and is entitled to their own opinion, and sometimes that means drawing a line in the sand or putting a stake in the ground. It means being true to oneself regardless of the price, despite the fact that it may well alienate and drive some people away from you. None of that matters to me when we are talking about the well being and human dignity each and every person deserves, by the mere fact that we are unique and special as people on this planet.

I’ve always been pro-life. The word itself defines why. To be pro-life is to support humanity, stand up for individuals and defend the human race. That whole notion of taking away one person’s rights, in favor of another person’s, doesn’t work for me at all. You can’t make something right, by doing something wrong in the name of it. All people have rights, so splitting hairs about who is worthy to have those rights at another person’s expense completely defies logic in my opinion.

When two people share the same body, why should either one of them get to determine that the weaker of the two should be exterminated? When someone has lived a full and productive life, how can they be so easily exterminated on the grounds that they are sick or feeble? Aren’t we as a human race responsible for defending each other in all stages of development, regardless of weakness or infirmity?

Pro-Life Essays is a book containing commentary on a variety of pro-life topics ranging from motherhood to euthanasia, and including the subjects of suicide, stages of grief, teen sex communication channels - minus parental consent and much more. It is a book I feel very strongly about, not because I oppose women who choose to have abortions, but because I believe in the preservation of life at every stage of development. I believe in preserving human dignity and helping those who are struggling. I believe in humanity and as a writer, this is one small way I can make a difference, in the hopes that fewer people have to suffer in our world. The book is available in paperback and electronic formats.

If you feel strongly about the dignity and preservation of human life, please take a moment and share this post with others. Help me get the word out about my book, a book that is so important in our world today, because too many people have needlessly died, become homeless or been shut away in institutions to rot. We are all in this together, and we need each other. We need to defend our right to life, because none of us deserve to live more than the rest of us. All of us were born to live and bless the world with our presence.

Thank you so much for spending time with me today. Have a wonderful weekend and I’ll see you again soon. Shout out to all the Mom’s out there - Wishing each and every one of you the best Mother’s Day ever!

M. J.

©2016 All Rights Reserved

Thursday, May 5, 2016

Marketing and Sharing Your Links Online

How to Get People to Click and Share Your Links

by M. J. Joachim

As writers we often limit our abilities to our latest manuscript or blog post, without giving much thought to how we actually share our work through links in our marketing efforts. We try to get people to really pay attention to what we’ve written, without composing a reasonable answer as to why our work is worthy of being read by our audience. It’s a funny conundrum if all we do is push our latest blog post, article or book in front of people’s faces. So much work went into these pieces. Surely they deserve more attention than that!

Getting an audience for our writing is akin to flushing the toilet and washing your hands after you go to the bathroom. It’s like doing the dishes after you’ve cooked in the kitchen and eaten your meal, or putting the groceries away after you’ve gone shopping. All of these things are complete tasks, where each part of them is integral to the optimum success of the initial act that starts a sequence of events. As with a puzzle, there are specific pieces that must be put into the proper place at the most advantageous time.

It’s never enough to act like a child and say, “Hey look! See here! You’ve gotta see what I wrote and you’ve gotta look at it now! I mean it, okay! I want you to read this!” We get on Twitter, Google+ and Facebook, passing links around as if they are gold, when all they are is another link somebody wants us to click on so they can get a page view, or (if the stars align just perfectly) sell another book. What? Are we suddenly in 5th grade again, where we jump up and down until we get acknowledged?

Sharing links is an art, a type of writing that challenges us to be exceptionally creative and precise, when we propose someone who is as busy as we are, or perhaps even busier, should take the briefest moment out of his or her day, to click on our links and God willing, read what we wrote. Want some icing on that cake? Not only did they click and read, they actually passed it around and shared it with a few people.

The real question is, “What are you giving your audience when you put a link out there for people to click on?” Take yourself out of the equation for a moment, and realize that your writing is a service to others, so how are you serving your audience? Once you figure this out, you can draft creative introductions to the link you intend to share with others.

Here are a couple of examples for you to consider.

Example 1:

This is the link I want to share. It’s a book review, and I thoroughly enjoyed the book. I could write: 

It’s clear and tells people exactly what I’m sharing in hopes they will click on the link and read what I wrote. 

Or, I could do something like this:

Action, adventure, mystery - Indiana Belle is a timeless time travel book promoting excellence in reading

Suddenly, it’s not one more book review someone wrote, but an action adventure mystery, and it’s really good and promotes excellence in reading. By being more creative and descriptive, I’m giving people something besides another boring link to click on.

Example 2

Guide to Hot Water Bath Canning - Please buy a copy and share.

Okay, so I’ve told my audience what it is and that I want them to share it. How nice of me. Gee, I wonder if I might get a few sales out of this one.

Or I can appeal to people who are interested in canning, focusing on my targeted audience and write this post.

Canning season is upon us, and this Guide to Hot Water Bath #canning is getting excellent reviews. Please retweet and pass it around. #WellnessWednesday


In this post I tell people what it is, who might like it, why it’s important to click on and ask them to help me share it with a larger audience. I also used a hash tag with one of the current trends happening at that particular moment in time. Hey, if it’s trending and you can tap into it, why not?

Notice I’ve shortened the link using to fit more descriptive words in my post. It’s supposedly the right way to share links, especially on Twitter, but I’m not sure it’s quite the big deal it’s made out to be. I have mixed thoughts, though I do like being able to add more words and hash tags to my posts, so shortening the link is quite helpful.

The idea is to share links that make sense, attract your targeted audience, provide outreach, so people will share your work because what you wrote might be beneficial to others. It’s all about serving your audience, as opposed to reaping the rewards of them bowing at your feet. We’re writers, not gods, so it’s important to use our skills in every area where words are required, to help us earn those page views and sales. The market is completely saturated. The least we can do is recognize that we are one grain of sand on the beach, and no one has to read a single word we publish, unless they really want to because we took the time to be that good.

Thanks so much for stopping by today. I hope this post helps you in your online presence and marketing ventures. Oh, and now that I’ve put it in front of your face, please share this article and pass it around as much as possible :) I really do appreciate it.

Best to all,

M. J.

©2016 All Rights Reserved

Wednesday, May 4, 2016

Free Book Promotion: The Extraordinary Temptation by Patrick McCusker

by M. J. Joachim

Award winning author and Nature Conservationist, Patrick McCusker spent two years writing, editing and polishing The Extraordinary Temptation, a story that promises to give religious skeptics a challenging, if not thoughtful new perspective. Nothing like a bit of an archaeological find to unearth new evidence, challenge status quo and turn people’s worlds upside down.

It’s the type of book that might just leave you scratching your head. Where does an author come up with this stuff? “The story started as half a sentence while driving a car on a winter’s night,” states Patrick. “Two years later, at 90,000 words, it was finished.” Gee, is that all, and then he had to proofread, edit and publish it, a lengthy and challenging process at best, all the while seeking to promote it to a lively audience, one that hopefully would appreciate the story he unveiled.

We all know the story of Jesus. Many of us believe full heartedly, so reading stories about finding mummified skin attached to the Crown of Thorns is intriguing, and perhaps a little creepy too. Enter the realm of ghosts and goblins - but this is supposed to be spiritual, where truly holy things transcend the ways of the world with an indisputable supernatural omnipotence, and the groundwork for an undeniably intense read has been laid down as the foundation.

Patrick McCusker is a prolific, international writer, with several books to his name including two thrillers, one nature conservation book and numerous short stories. Several of his short stories have been broadcast on radio. Having lived in Canada, the USA and currently in Ireland, his experience and engagement with the world promote a unique writing perspective in his work. 

While I have not yet read The Extraordinary Temptation, based on the work showcased on his website and blog, I’m sure it will likely be very enjoyable when I do. That said, I encourage all of you to browse the many writing offerings made available by Mr. McCusker, and decide for yourself if his books are something you might be interested in reading. Obviously, if you do, Amazon and Goodreads are excellent sites to share your reviews, so you can let people know how you feel about Mr. McCusker’s work.

Thank you so much for stopping by today. I hope you enjoyed this free author book promotion, and if so, I encourage you to share it with others. Also, if you would like me to help promote your book, please email me ( as much information as you can about it, along with any biographical information pertaining to yourself.

Wishing you every success with your reading, writing and whatever else you do,

M. J.

©2016 All Rights Reserved
Photo credit: Patrick McCusker ©2016 All Rights Reserved